The dynamics of today’s world and healthcare technology landscape ask for staying ahead of innovation, and it is no longer optional—it is imperative. As we look toward 2026, one event clearly emerges as a cornerstone for digital health transformation: ViVE 2026, the premier forum where strategy, technology, and leadership converge to shape the future of healthcare.
Taking place from February 22nd to 25th in the heart of Los Angeles, ViVE is where the business of healthcare meets the future of technology. At MarratechAI, we are committed to being at the forefront of these innovations. That is why we are thrilled to announce that our leadership team – Scott Roessler and Charles Lauller – will be attending ViVE 2026.
Why ViVE? Why Now?
ViVE (co-created by HLTH and CHIME) is unique because it focuses on the business of transformation. It’s not just about the “cool” technology; it’s about how that technology solves real-world problems like interoperability, patient experience, and operational efficiency.
For Scott and Charles, this event is an opportunity to dive deep into the challenges facing healthcare providers and payers today. As healthcare organizations navigate AI-driven clinical innovation and the growing complexity of data ecosystems, the dialogue unfolding at the Los Angeles Convention Center will define the industry’s direction well into the future.
Bringing the MarratechAI Edge to Digital Health
At MarratechAI, we specialize in making technology work harder for your business. During the event, Scott and Charles will be focused on discussing three of our core pillars that are particularly relevant to the evolving healthcare sector,
1. Salesforce Managed Services: Your Strategic Backbone
In healthcare, Salesforce is often the “Source of Truth” for patient relationships and provider networks. However, many organizations struggle to keep up with the platform’s constant evolution. Our Salesforce Managed Services are designed to eliminate that friction. We provide 24/7 proactive support, custom implementation, and strategic optimization, ensuring your CRM isn’t just a database, but a driver of ROI.
2. Alana Analytics: Turning Data into Dialogue
Healthcare generates more data than almost any other industry, but much of it remains siloed or underutilized. Alana Analytics changes that. By leveraging advanced conversational AI and machine learning, Alana allows non-technical teams to interact with their data naturally. Imagine asking your dashboard, “What is the projected patient volume for next quarter across our satellite clinics?” and getting an instant, accurate answer. That is the power of Alana.
3. Alana Sales: Redefining Engagement
Responding to healthcare leads with speed and personalization is critical. Alana Sales acts as an AI-powered extension of your team, engaging prospects instantly and qualifying leads around the clock. It ensures that no opportunity is missed and that every interaction feels human, not robotic.
Let’s Connect in Los Angeles
While we won’t have a booth on the floor, Scott and Charles will be active across the various zones—from the AI Innovation Theater to the specialized Diagnostics areas. We believe the best insights come from face-to-face conversations, and we want to hear about the hurdles you’re facing in your digital transformation journey.
Are you struggling with Salesforce adoption? Is your data team overwhelmed? Or are you looking for a way to implement AI that actually delivers measurable results?
Scott Roessler and Charles Lauller are looking forward to meeting with peers, partners, and innovators to discuss how MarratechAI’s suite of services can empower your organization to lead in the new digital health economy.
“Partnering with MARRA Global remains one of the best professional decisions I have ever made. MARRA brought our CRM and sales/growth capabilities forward at light speed and the results have been amazing. The MARRA team really took the time to understand our business. I highly recommend the MARRA team for your next engagement.”
Chris Arais
Executive Director, Business Development ,MemorialCare – USA
Marra Tech’s attendance at Florida Dreamin’ 2025 brought together the best of what we stand for—community, innovation, and practical, human-centered technology. This year’s community-led Salesforce conference delivered a powerful blend of inspiration, education, and connection, and we were proud to be part of it.
Florida Dreamin’ is more than a conference. It is a gathering built by and for Trailblazers, created with the belief that learning should be accessible, relevant, and rooted in community. Designed to bring the MarraWay spirit directly to the region, the event offered content and training that extended far beyond technical tutorials. It provided real guidance on career paths, soft skills, and the confidence needed to grow within the Salesforce ecosystem.
At the core of the event is a vision to empower individuals through real stories, practical coaching, and relatable expertise. Attendees had the chance to dive into workshops on topics like crafting user stories, navigating client challenges, leading discovery sessions, and developing habits that strengthen professional growth. This focus on empowerment and community deeply aligns with MarraTech’s mission.
MarraTech: Turning Complexity Into Clarity.
MarraTech delivers data science, AI, and technology consulting solutions that help organizations translate complex data into actionable insights. With strong capabilities in predictive analytics, automation, and scalable cloud infrastructure, Marra supports industries where precision and compliance are essential—healthcare, manufacturing, legal, and financial services.
Our presence at Florida Dreamin’ reflected our commitment to bridging the gap between sophisticated technology and everyday problem-solving. We believe that knowledge should empower, not overwhelm. That philosophy guided everything we shared during the event.
Our Contribution: Practical AI for Real Salesforce Journeys
During the conference, our Strategic Technology Consultant, Charles Lauller, presented insights into the MARRAtechAI Salesforce Framework. The session focused on how organizations can responsibly integrate data science and AI into their Salesforce systems without adding unnecessary complexity.
Attendees explored how predictive analytics can improve decision-making, where clean data plays a critical role in AI accuracy, and how automation can elevate productivity while keeping people at the center of every workflow. The examples shared resonated with consultants, admins, and business leaders looking for ways to modernize without losing their human touch.
The presentation reinforced a simple idea: AI should make work clearer, faster, and more strategic—not more complicated.
Why the Event Felt Familiar
The alignment between Florida Dreamin’ and MarraTech was unmistakable. Both prioritize growth, education, and empowerment. Both believe in using technology to strengthen people, not overshadow them. And both understand that community is essential for innovation to thrive.
This shared foundation made the event feel less like a conference and more like a natural extension of our mission. Every conversation, workshop, and session emphasized the same truth we build into our solutions: better tools lead to better decisions, and better decisions move organizations forward.
Florida Dreamin’ was not an endpoint. It was a beginning. MarraTech will continue to deepen its involvement with the Salesforce community, offering guidance on responsible AI adoption, expanding educational content, and supporting Trailblazers as they navigate their evolving technology journeys.
We look forward to contributing even more to discussions around data, automation, and the future of intelligent decision-making. Our commitment remains clear—help organizations turn complexity into clarity and empower individuals to thrive in a rapidly changing world.
Florida Dreamin’ 2025 demonstrated the powerful impact of community-led learning. It showed that when people come together with curiosity and purpose, inspiration follows naturally. MarraTech left the event energized and motivated, carrying the spirit of the Trailblazer community with us.
“Partnering with MARRA Global remains one of the best professional decisions I have ever made. MARRA brought our CRM and sales/growth capabilities forward at light speed and the results have been amazing. The MARRA team really took the time to understand our business. I highly recommend the MARRA team for your next engagement.”
Chris Arais
Executive Director, Business Development ,MemorialCare – USA
This November, MARRAtechAI proudly participated in the 2025 National Comp Conference & Trade Show—one of the most influential gatherings for workers’ compensation, risk professionals, and industry innovators. Held at the Music City Center in Nashville, the event brought together thousands of attendees.
For MARRAtechAI, the conference was more than an opportunity to exhibit technology. It was a chance to demonstrate how our intelligent platform is reshaping decision-making in workers’ compensation through powerful data science, predictive analytics, and seamless process optimization. Representing our team this year was Scott Roessler, our expert in Commercial Strategy, Partnerships, and Customer Success, who delivered a strong presence by presenting our MARRAtechAI SF expertise — the core framework driving measurable transformation across claims organizations and medical networks.
Presenting MARRAtechAI SF: Intelligence That Moves Workers’ Comp Forward
During the event, Scott introduced attendees to MARRAtechAI, our proprietary system framework designed to elevate operational performance through data-driven intelligence. We consolidate fragmented claims, medical, pharmacy, and risk data into a unified ecosystem that enables faster insights, automated recommendations, and proactive interventions before high-cost events even occur.
Whether speaking to claims managers, lawyers, TPAs, clinical teams, or executive leaders, Scott emphasized the same message: Workers’ compensation outcomes improve dramatically when teams have the right data at the right time — and know exactly how to act on it.
Driving Commercial Strategy and Meaningful Partnerships
At MARRAtechAI, we believe innovation happens at the intersection of technology and collaboration. This is where Scott stepped in as a key representative at National Comp 2025, building bridges across the industry through strategic discussions and partnership exploration.
Throughout the two-day event, many conversations revolved around:
Joint initiatives to optimize care outcomes
Opportunities to integrate MARRAtechAI’s predictive tools into existing claim ecosystems
Collaborative research and pilot programs
Shared goals for elevating claimant experience
Partnerships to improve data transparency and service coordination
Ultimately, the conference strengthened our network while opening new pathways for collaboration — partnerships built on mutual commitment to innovation and better outcomes.
Customer Success at the Center
One of the themes echoed consistently across the event was the importance of a worker-centric, human-centered approach to claims. MARRAtechAI aligns fully with this vision. Our mission is not only to improve analytics but to elevate the entire experience.
Scott, in his role overseeing Customer Success, highlighted how MARRAtechAI supports organizations long after implementation:
Custom onboarding and training
Dedicated performance optimization support
Quarterly strategy reviews and improvement roadmaps
Real-time issue resolution
Continuous product evolution aligned with industry needs
He emphasized that technology alone is not enough — it must be accompanied by ongoing partnership, education, and shared goals. This message resonated strongly with attendees seeking long-term transformation instead of temporary fixes.
“Partnering with MARRA Global remains one of the best professional decisions I have ever made. MARRA brought our CRM and sales/growth capabilities forward at light speed and the results have been amazing. The MARRA team really took the time to understand our business. I highly recommend the MARRA team for your next engagement.”
Chris Arais
Executive Director, Business Development ,MemorialCare – USA
Case Study #3 Empowering Personalized Outreach with Salesforce Marketing Cloud and EPIC Integration
As MemorialCare expanded its employer engagement and outreach programs, it faced a harsh reality: its traditional marketing tactics weren’t scaling. The organization had long relied on generic, email-blast campaigns, which made it difficult to tailor messaging to employers, patients, and prospects with diverse needs.
MemorialCare is an integrated healthcare system serving Orange and Los Angeles counties in California. It comprises four hospitals—Long Beach Medical Center, Miller Children’s & Women’s Hospital Long Beach, Orange Coast Medical Center, and Saddleback Medical Center—as well as two medical groups, imaging centers, surgical centers, and numerous outpatient facilities. With over 200 care locations and a team of more than 15,000 employees, affiliated physicians, and volunteers, MemorialCare is dedicated to providing high-quality, compassionate care across a broad spectrum of medical services.
Challenge: From Broadcast to Personalized Healthcare Marketing
Marketing operated in a silo, disconnected from sales and clinical data. Without a centralized system of engagement or insight into real-time behavior, teams lacked the agility to respond to prospects at critical moments. Emails went unopened. Leads went cold. And despite significant investment in outreach, leadership struggled to quantify what was actually working.
Furthermore, the EMR (Electronic Medical Record) system—EPIC—held a wealth of clinical and operational data. But none of it was connected to Salesforce, the system used by sales and marketing. As a result, the organization couldn’t answer essential questions like:
1. Are employer visits trending up or down?
2. Which clinics are seeing the most new patients?
3. Can we forecast campaign performance based on clinical demand?
In short, MemorialCare needed to modernize how it engaged its audience and use data more intelligently across its tech stack.
To solve these challenges, our Salesforce team delivered a two-pronged solution: the implementation of Salesforce Marketing Cloud for orchestrated, personalized campaigns and a strategic integration with the EPIC EMR system to sync clinical and employer data with Sales Cloud.
1. Journey Builder and Behavioral Automation
We started by implementing Salesforce Marketing Cloud with Journey Builder to deliver dynamic, multi-step campaigns that adapt to user behavior and attributes.
Personalized Journeys: Contacts were segmented by lead source, employer type, UTM code, and even recent clinical activity. Based on these inputs, each contact entered a customized journey that included targeted emails, SMS, and web re-engagement tactics.
Behavioral Triggers: Every click, open, or form submission triggered the next best step. For instance, a lead who opened an email but didn’t fill out a form would receive a follow-up SMS reminder.
Multichannel Outreach: With Advertising Studio, campaigns expanded beyond email to include retargeting ads and social posts—ensuring the message reached prospects on their preferred platforms.
2. Predictive Analytics & AI-Powered Optimization
To improve outcomes, we tapped into Marketing Cloud’s AI features:
Einstein Engagement Scoring predicted which contacts were likely to engage, unsubscribe, or ignore future messages.
Send-Time Optimization used behavioral data to identify the best time to send emails to each contact.
AI-Based A/B Testing automatically selected the highest-performing subject lines, layouts, and content variants.
3. Sales Cloud + Marketing Cloud Alignment
We synchronized Sales Cloud and Marketing Cloud to ensure a fully transparent lead lifecycle:
Journey Visibility for Sales: Reps could see which campaigns a lead had received, what content had been clicked, and when they last engaged.
Real-Time Sales Alerts: When a lead took a high-value action—like visiting a pricing page or submitting an interest form—the assigned rep received an immediate notification.
Campaign Influence Tracking: Closed-won deals were attributed to specific campaigns and UTM parameters, giving leadership real pipeline attribution.
4. EPIC EMR Integration
Using secure API middleware, we connected EPIC to Salesforce Sales Cloud, unlocking clinical and employer-level data for use in marketing and outreach:
Data Sync: Regular syncs brought in visit volumes, patient registrations, and employer onboarding data into custom Salesforce objects.
Targeted Campaign Segments: Clinics or employers showing increased visit activity were automatically flagged for campaign inclusion.
Operational Dashboards: Leadership gained dashboards that showed employer growth, net new patients, and quarterly volume trends alongside campaign performance.
Benefit: Relevance, Speed, and Smarter Engagement
%
Email Engagement Increase
%
Increase in Campaign-Generated Leads
%
Faster Sales Follow-Up
1. +45% Email Engagement
Dynamic journeys, combined with AI-optimized send times and subject lines, dramatically boosted email open and click-through rates. The marketing team no longer relied on guesswork but had the tools to deliver the right message at the right time.
2. +32% Increase in Campaign-Generated Leads
With access to real-time EPIC data and multichannel touchpoints, MemorialCare saw a significant increase in qualified leads each month. Targeted outreach to employers with recent clinical activity resulted in more engaged contacts and better conversion odds.
3. 20% Faster Sales Follow-Up
Real-time alerts based on engagement allowed sales reps to follow up immediately, often within minutes of a lead’s interaction. This timeliness proved crucial in competitive outreach scenarios.
4. Better Lead Quality Through EMR Segmentation
Campaigns that prioritized segments with higher recent clinical activity yielded better conversion-to-deal ratios. Marketing could now focus on quality over quantity, ensuring that every campaign had a meaningful, measurable impact.
5. Improved Forecasting & Strategic Planning
Dashboards that combined EMR trends and campaign outcomes gave leadership new insights. Now, they could align outreach efforts with fiscal quarters, adjust tactics mid-campaign, and make data-backed decisions that supported both clinical and marketing goals.
Conclusion: Sales and marketing no longer speak different languages. Instead, they operate in sync, sharing data, strategy, and wins. Leadership has a consolidated, cross-functional view of performance that spans from patient registration trends to campaign influence on closed deals.
The implementation of Salesforce Marketing Cloud, coupled with a robust EPIC integration, redefined how MemorialCare approached outreach. Instead of blanket emails and disconnected follow-ups, the organization now operates with surgical precision—delivering relevant messages to the right audience, through the right channel, at the right time.
This case study stands as a blueprint for any healthcare organization seeking to move from legacy marketing to modern, AI-enabled engagement. By marrying digital automation with clinical intelligence, MemorialCare set a new standard for outreach excellence—proving that when the right systems work together, people do too.
“Partnering with MARRA Global remains one of the best professional decisions I have ever made. MARRA brought our CRM and sales/growth capabilities forward at light speed and the results have been amazing. The MARRA team really took the time to understand our business. I highly recommend the MARRA team for your next engagement.”
Chris Arais
Executive Director, Business Development ,MemorialCare – USA
Salesforce is a powerful CRM platform that helps businesses manage customer relationships, streamline operations, and drive sales. However, ensuring that Salesforce continues to deliver value requires ongoing optimization, strategy, and technical expertise. Salesforce Managed Services go beyond simple maintenance—they provide businesses with a competitive edge by leveraging expertise, automation, and data-driven strategies.
The True Role of Salesforce Managed Services
Many businesses assume that Salesforce Managed Services are just about troubleshooting and updates. However, their real value lies in:
Strategic Business Alignment – Aligning Salesforce capabilities with business goals to drive ROI.
Proactive System Enhancements – Identifying gaps and opportunities for improvement before they become issues.
Data-Driven Decision Making – Leveraging Salesforce data analytics to refine strategies and improve customer engagement.
Automation and AI Implementation – Utilizing advanced features like Einstein AI for predictive analytics and automation.
Customized Scalability – Adapting Salesforce as the company grows, ensuring seamless expansion without technical debt.
Key Components of Advanced Salesforce Managed Services
Unlike traditional IT support, modern Salesforce Managed Services focus on business intelligence, efficiency, and long-term growth. Here are some in-depth aspects:
1. Intelligent Data Management & Governance
Data is the backbone of any CRM system, yet many organizations struggle with data accuracy and governance. Managed Services providers focus on:
Automated Data Cleansing – Implementing AI-driven data quality tools to remove duplicates and outdated records.
Data Security & Compliance – Ensuring GDPR, CCPA, and industry-specific compliance with data encryption and access controls.
One-size-fits-all approaches do not work in Salesforce. Managed Services focus on:
Process Automation – Implementing Salesforce Flow, Apex Triggers, and Lightning Components to automate repetitive tasks.
Custom App Development – Building industry-specific solutions using Salesforce AppExchange and custom APIs.
User Experience Optimization – Redesigning the UI for better navigation and workflow efficiency.
3. AI & Predictive Analytics Implementation
Many businesses underutilize Salesforce Einstein AI. A well-managed service provider helps in:
Lead Scoring & Predictive Sales Forecasting – Using AI models to rank leads and forecast revenue trends.
Intelligent Chatbots & Service Automation – Deploying AI-powered bots to enhance customer service response times.
Behavioral Insights & Personalization – Using AI-driven insights to tailor marketing campaigns based on customer behavior.
4. Seamless System Integration
Salesforce often needs to be integrated with ERP, marketing automation, and other business applications. Managed Services ensure:
API-First Integration Approach – Using MuleSoft or native Salesforce APIs to connect with enterprise applications.
Omnichannel Data Synchronization – Enabling real-time sync across email marketing, social media, and customer support platforms.
Robust Middleware Implementation – Utilizing middleware solutions to facilitate complex integrations without system downtime.
5. Continuous User Training & Adoption Strategies
A CRM is only as effective as the people using it. Managed Services extend beyond setup to ensure:
Role-Based Training Programs – Custom training for sales, marketing, and customer support teams.
Gamification & Adoption Strategies – Increasing user engagement through interactive learning methods.
Ongoing Support & Knowledge Sharing – Providing employees with up-to-date best practices and feature rollouts.
The ROI of Salesforce Managed Services: A Data-Driven Perspective
Businesses investing in Salesforce Managed Services can expect:
25-30% Increase in Sales Productivity – Due to automation and AI-driven insights.
40% Faster Customer Support Resolutions – Through intelligent case management.
20-50% Cost Savings – Compared to hiring an in-house Salesforce team.
30% Improvement in Data Accuracy – Through automated data governance frameworks.
Choosing the Right Salesforce Managed Service Partner
To maximize business value, organizations should consider:
Industry-Specific Experience – A provider with deep knowledge of sector-specific challenges.
Proactive vs. Reactive Support – Ensuring the partner is focused on continuous optimization, not just fixing issues.
Innovation & AI Readiness – A provider well-versed in Salesforce AI and automation capabilities.
Scalability & Customization – The ability to support business growth without requiring frequent reconfiguration.
Salesforce Managed Services are not just a maintenance solution; they are a strategic asset that ensures businesses fully leverage their Salesforce investment. From AI-driven analytics to seamless automation and integration, choosing the right managed service provider can unlock new levels of efficiency, productivity, and growth. By moving beyond traditional support and embracing a proactive, data-driven approach, businesses can future-proof their CRM strategy and stay ahead in the digital landscape.
