The dynamics of today’s world and healthcare technology landscape ask for staying ahead of innovation, and it is no longer optional—it is imperative. As we look toward 2026, one event clearly emerges as a cornerstone for digital health transformation: ViVE 2026, the premier forum where strategy, technology, and leadership converge to shape the future of healthcare.
Taking place from February 22nd to 25th in the heart of Los Angeles, ViVE is where the business of healthcare meets the future of technology. At MarratechAI, we are committed to being at the forefront of these innovations. That is why we are thrilled to announce that our leadership team – Scott Roessler and Charles Lauller – will be attending ViVE 2026.
Why ViVE? Why Now?
ViVE (co-created by HLTH and CHIME) is unique because it focuses on the business of transformation. It’s not just about the “cool” technology; it’s about how that technology solves real-world problems like interoperability, patient experience, and operational efficiency.
For Scott and Charles, this event is an opportunity to dive deep into the challenges facing healthcare providers and payers today. As healthcare organizations navigate AI-driven clinical innovation and the growing complexity of data ecosystems, the dialogue unfolding at the Los Angeles Convention Center will define the industry’s direction well into the future.
Bringing the MarratechAI Edge to Digital Health
At MarratechAI, we specialize in making technology work harder for your business. During the event, Scott and Charles will be focused on discussing three of our core pillars that are particularly relevant to the evolving healthcare sector,
1. Salesforce Managed Services: Your Strategic Backbone
In healthcare, Salesforce is often the “Source of Truth” for patient relationships and provider networks. However, many organizations struggle to keep up with the platform’s constant evolution. Our Salesforce Managed Services are designed to eliminate that friction. We provide 24/7 proactive support, custom implementation, and strategic optimization, ensuring your CRM isn’t just a database, but a driver of ROI.
2. Alana Analytics: Turning Data into Dialogue
Healthcare generates more data than almost any other industry, but much of it remains siloed or underutilized. Alana Analytics changes that. By leveraging advanced conversational AI and machine learning, Alana allows non-technical teams to interact with their data naturally. Imagine asking your dashboard, “What is the projected patient volume for next quarter across our satellite clinics?” and getting an instant, accurate answer. That is the power of Alana.
3. Alana Sales: Redefining Engagement
Responding to healthcare leads with speed and personalization is critical. Alana Sales acts as an AI-powered extension of your team, engaging prospects instantly and qualifying leads around the clock. It ensures that no opportunity is missed and that every interaction feels human, not robotic.
Let’s Connect in Los Angeles
While we won’t have a booth on the floor, Scott and Charles will be active across the various zones—from the AI Innovation Theater to the specialized Diagnostics areas. We believe the best insights come from face-to-face conversations, and we want to hear about the hurdles you’re facing in your digital transformation journey.
Are you struggling with Salesforce adoption? Is your data team overwhelmed? Or are you looking for a way to implement AI that actually delivers measurable results?
Scott Roessler and Charles Lauller are looking forward to meeting with peers, partners, and innovators to discuss how MarratechAI’s suite of services can empower your organization to lead in the new digital health economy.
“Partnering with MARRA Global remains one of the best professional decisions I have ever made. MARRA brought our CRM and sales/growth capabilities forward at light speed and the results have been amazing. The MARRA team really took the time to understand our business. I highly recommend the MARRA team for your next engagement.”
Chris Arais
Executive Director, Business Development ,MemorialCare – USA
Running an insurance business comes with a lot of challenges, from keeping track of policies to managing customer relationships. Insurance CRM software makes things easier by organizing data, automating routine tasks, and improving communication. At Marratech.ai, we provide CRM solutions designed specifically for insurance companies, helping them handle clients, claims, and policies more efficiently.
Why CRM Matters for Insurance Companies
A good CRM system helps insurance providers work smarter by:
Keeping Customer Data Organized: All client details are stored in one place.
Automating Lead Management: Makes it easier to follow up with potential customers.
Speeding Up Claims Processing: Helps process claims faster and more efficiently.
Improving Customer Service: Enables personalized interactions based on client history.
Ensuring Compliance: Helps businesses follow industry regulations.
Key Features of an Insurance CRM
Marratech.ai offers CRM solutions packed with useful features for insurance businesses.
1. Managing Policies and Claims
CRM software makes policy management and claims processing easier by:
Automating policy renewals and updates.
Tracking claims in real time.
Offering customer self-service options for submitting claims online.
2. Handling Leads and Customer Relationships
A CRM can boost sales and improve client retention by:
Keeping track of leads and sales opportunities.
Sending automated reminders for policy renewals.
Personalizing interactions with customers based on their history.
3. Automating Workflows
Insurance processes can be complex, but automation helps by:
Reducing paperwork through digital document storage.
Sending alerts for policy expirations and renewals.
Standardizing claim approvals and underwriting processes.
4. Providing Useful Insights
Making informed decisions is key to success. CRM solutions offer:
Real-time reports on sales and customer trends.
AI-driven analysis to assess risks and set policy prices.
Custom dashboards for tracking performance.
5. Integrating with Other Tools
A CRM should work smoothly with the software you already use, such as:
Accounting and billing systems.
Policy underwriting software.
Customer support platforms.
The Benefits of Using CRM in Insurance
Using CRM software helps insurance companies by:
Saving Time and Effort: Automating routine tasks frees up staff.
Improving Customer Satisfaction: Better communication leads to happier clients.
Increasing Sales and Renewals: Better lead management means more conversions.
Staying Compliant: Ensures regulatory requirements are met.
Growing with Your Business: A scalable CRM can adapt as your company expands.
Why Marratech.ai?
At Marratech.ai, we offer CRM solutions customized for insurance businesses. Here’s what we provide:
Customizable Features: Tailored to fit your needs.
Seamless Integration: Works well with your existing tools.
Ongoing Support: We help you get the most out of your CRM.
Take Your Insurance Business to the Next Level
With the rightCRM software, insurance companies can provide better service, improve efficiency, and grow their business. Marratech.ai is here to help with a solution that fits your needs and makes managing clients and policies easier than ever.
The insurance industry is evolving rapidly, and companies need advanced tools to manage policies, claims, and customer interactions efficiently. Salesforce provides a powerful suite of insurance solutions that help businesses streamline operations, improve customer service, and drive growth. Marratech.ai specializes in implementing these solutions, offering tailored strategies that maximize the potential of Salesforce for insurance providers.
Addressing Industry Challenges
Insurance companies face unique challenges that require innovative solutions. Some of the key issues include:
Customer Expectations: Providing seamless and personalized interactions.
Regulatory Compliance: Ensuring adherence to industry regulations and security requirements.
Claims Processing: Reducing turnaround time and minimizing fraud risks.
Data Management: Integrating various data sources for accurate decision-making.
Key Features of Salesforce Insurance Solutions
Salesforce offers a range of features designed specifically for the insurance sector. These tools empower companies to deliver better service while optimizing internal processes.
1. Policy and Claims Management
Salesforce provides a unified platform for managing policies and claims efficiently. Insurers can:
Automate policy issuance, renewals, and modifications.
Track claims from initiation to settlement with real-time updates.
Use AI-driven analytics to detect fraud and assess risk.
2. Customer Relationship Management (CRM)
Customer engagement is critical in insurance, and Salesforce enhances this aspect through:
360-degree customer views for personalized service.
AI-powered chatbots and self-service portals for quick assistance.
Automated follow-ups to improve customer retention.
3. Regulatory Compliance and Security
Insurance companies must meet strict regulatory requirements. Salesforce helps by:
Ensuring data security through encryption and role-based access.
Providing built-in compliance tools to adhere to industry regulations.
Offering audit trails for transparency and accountability.
4. Data Integration and Analytics
Salesforce enables insurers to harness data effectively by:
Integrating with external data sources, such as medical and financial records.
Using predictive analytics to assess risks and pricing strategies.
Generating real-time reports for better decision-making.
5. Process Automation and Efficiency
Efficiency is crucial in insurance operations. Salesforce enhances productivity through:
Automated workflows for underwriting, claims, and policy management.
AI-driven recommendations to optimize customer interactions.
Mobile-friendly access for agents to manage tasks on the go.
The Benefits of Salesforce for Insurance Companies
Why Choose Marratech.ai for Salesforce Implementation?
Marratech.ai specializes in customizing Salesforce solutions to meet the specific needs of insurance providers. Our expertise ensures:
Seamless integration with existing systems.
Custom workflows tailored to business objectives.
Ongoing support and optimization for maximum efficiency.
A Smarter Approach to Insurance Management
Salesforce is revolutionizing the way insurance companies operate, offering powerful tools to enhance efficiency, compliance, and customer service. By partnering with Marratech.ai, insurers can leverage these solutions to stay ahead in a competitive market and provide superior service to policyholders.
